Award Winning Century Cycling Travel Pack

Branding / Packaging

Silver Star Award

PET Power Sponsors 3rd Prize

World Star Certificate of Recognition

Judges' comments: "Very well presented throughout. Neat model,well made and considered. Would very much suit a premium brand. The contents could easily be changed to house beauty/cosmetics/food/whatever you like. A different approach."


Sponsor's comments: "Lovely practical and attractive design. Has uses other than cycle pack, toiletries etc." - Chris Turner, Managing Director, UK, PET Power


The challenge was to develop a Luxury Travel-pack that is easy to pack and use, is compact and contains all elements that appeal to a feeling of comfort and contains the essentials for the traveller of today and tomorrow.

As a keen cyclist I wanted to create a vintage style travel pack for a cyclist based around a satchel idea.


it had to have a look and feel of quality and durability to ensure it could be used in a number of conditions. The adjustable straps allow it to be attached to multiple points on the bike.

The pack has elasticized pockets on the inside to stop your items moving or falling out, and a zipped pocket for money. The pack is designed for holding a puncture repair kit, first aid kit, multi-tool, tire levers and a mini pump with room for energy gels or medication for example.

The logo echoes the steam badges from bikes of the past, which compliments the luxury vintage, look


All Work © William Christie 2014