Pioneer's Of Now Typography

Typography / Identity

To create branding for an exhibition of contemporary typography at the Design Museum in London. The branding, posters or merchandise couldn't feature a single typographers work.

I really wanted to push the boundaries of modern typography and create something that would stand out and really question what typography could be.

Reducing the letters to circles and using a colour coded chart to distinguish between each letter the purpose of this is to create an integration between the viewer and the design, by making them use the code to figure out what its all out.

This idea was taken further and added to merchandise as well as an ambient advertising campaign using coloured dots on the street around the Design Museum and would be  painted onto the museum.


All Work © William Christie 2014